Odette is a popular Indian direct-to-consumer (D2C) fashion and lifestyle brand, founded by Mamta and Amit Roy in 2020, offering trendy, affordable, and diverse apparel, footwear, and accessories with a focus on empowering women through inclusive designs and high-fashion styles, blending Indian and Western aesthetics for a broad audience. The brand is known for its wide range of categories, including clothing (Indian & Western), jewelry, footwear, bags, and home decor, aiming to be a one-stop shop for women seeking stylish, comfortable, and expressive fashion.